Insights
Notes on creator commerce.
Creators · 1 min read
Why one link per channel beats one link in bio
Splitting links by Story, Reel and video shows you exactly what sells, and what to stop posting.
Oct 28, 2026
Advertisers · 1 min read
Paying creators per sale without losing the relationship
Performance deals work best when creators feel like partners. Here’s how brands structure them.
Tracking · 1 min read
AppsFlyer, Adjust, Singular, Impact: how creator attribution works
A plain-language guide to sub-publishers, click IDs and postbacks for creator traffic.
Product · 1 min read
Brand deals now sit at the top of every deals page
Up to three paid partnerships, or your own brands, in one swipeable card above your promo picks.
Creators · 1 min read
Pending, approved, paid: reading your earnings
What each state means, why sales can be reversed, and when money actually lands.
Advertisers · 1 min read
Brand safety for performance programmes
Allowlists, geo rules and fraud holds that keep creator traffic clean.