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← All insights Advertisers · 1 min read · Sep 22, 2026

Brand safety for performance programmes

Allowlists, geo rules and fraud holds that keep creator traffic clean.

Performance programmes attract good creators and, occasionally, bad traffic. The fix is rules, not suspicion.

Set the countries and traffic types you accept, require approval for new creators, and keep restricted claims out with a review checklist.

Fraud signals, like repeated IPs or impossibly fast installs, put conversions in front of a reviewer instead of paying them out automatically.

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