Flat-fee posts are easy to buy and hard to measure. Pure commission is measurable but can feel one-sided to creators who carry the risk.
The brands that do best mix the two: a small flat fee for a brand deal slot, plus a boosted commission for the length of the deal. Creators get certainty; you still pay mostly for results.
Be generous with approval windows and clear about what counts. Creators trust programmes where pending turns into approved on schedule, and reversals come with a reason.
Finally, share what’s working. A short note on which channel converted best helps creators make better content for you next month.